DE

proseat corporate design

About

proseat is a joint venture between Recticel and Woodbridge. The company is the market leader in the field of automotive seat foams in Europe and produces approx. 150,000 molded foam parts or upholstery for car seats in its factories every day. Customers include the various automobile manufacturers worldwide. For 60 years now, only one material has been used: POLYURETHANE. "The best foam to meet high-tech demands for first-class seating comfort, such as climatic conditions, lightness, durability, quality and design at a high level," according to the manufacturer.

Corporate design and brand values

"The holistic corporate design concept developed and implemented by stotz-design.com reflects the brand values of lightness, quality and design at a high level. Holistically speaking, this means that all areas of the company's concept were consistently taken into consideration: from the logo and wording, the company building, trade fair appearances, product presentations, showrooms and company rooms at the headquarters, web design, product design and product concepts to factory clothing during production," assessed the jury on the occasion of the presentation of the 2014 German Design Award.

Services

Name finding, logo development, corporate design development for 12 European locations, definition of photography language, business stationery, mailing campaigns, image brochure, product brochures, internal communication magazine "inside", press reports, advertisements, outdoor signage, internet presence, company presentation, trade fair stand, interior design, promotional products, Teamware.

Client: Proseat GmbH+Co.KG
Industry: Automotive
Award: 2014 German Design Award

Image brochure
with example of inside pages.

inside
Employee magazine


proseat exhibition

Short facts

Idea development, functional optimisation, aesthetic design, 2D sketches and renderings, 3D renderings, photorealistic presentation, 3D data sets for design models, proportional models, design models, mood charts, colour trends, benchmark, product range analysis, idea finding, positioning

Services

3D CAD design, design development, brand and trend research, 3D CAM data, visualisation, workshop, production support


proseat corporate architecture

Short facts

Idea development, functional optimisation, aesthetic design, 2D sketches and renderings, 3D renderings, photorealistic presentation, 3D data sets for design models, proportional models, design models, mood charts, colour trends, benchmark, product range analysis, idea finding, positioning

Services

3D CAD design, design development, brand and trend research, 3D CAM data, visualisation, workshop, production support


proseat web design

Short facts

Idea development, functional optimisation, aesthetic design, 2D sketches and renderings, 3D renderings, photorealistic presentation, 3D data sets for design models, proportional models, design models, mood charts, colour trends, benchmark, product range analysis, idea finding, positioning

Services

3D CAD design, design development, brand and trend research, 3D CAM data, visualisation, workshop, production support